đŁ Project Overview
LazadaPay Merchant Center is a platform for seller and buyer who want to boost sales opportunities by reaching millions of Lazada users who actively use LazadaPay as their payment and purchase Deals Nearby. As a Product designer for this project I design merchant center platform for Lazada users.
đ¤ My Role
Im a Product designer of this project. I collaborated with ,and throughout this project
â ď¸ Product Vision
Leveraging the e-commerce seller center structure, providing a high-quality platform for their receipt activation, outlet operation, income reconciliation and other value-added services.
đŞđť Jobs-to-be-done
Lazada Merchant Center Homepage
Based on user research, it show that Thai users are unfamiliar with LazadaPay as a payment platform. To address this, I've developed a merchant center homepage to deliver platform benefits to users
Lazada Merchant Center Platform
For merchant center platform is for small business owner for example grocery shops we provide
1. Userâs & outlet management system
2. Improve sales strategy using data
3. Transactions management
1. Userâs & outlet management system
2. Improve sales strategy using data
3. Transactions management
đđťââď¸ Our Users
Target group
Before we started designing, we deep dive into existing behavioral of our users to understand them better. We also conduct user interview to identify what user needs.
We defined 2 user archetypes, and mapped them to their respective segmentation.
We defined 2 user archetypes, and mapped them to their respective segmentation.
Simple business owner
Business owner of grocery shops, Female, age 23
ABOUT SEGMentation
Recovering from covid, I've encountered new tech benefits but lacked time to explore. My focus is on daily progress and delivering excellent customer service.
Savvy business owner
Business owner of coffee shops, Female, age 43
ABOUT SEGMentation
I've managed my skincare brand, then expanded to coconut juice, chili paste, and more. Adapting to market shifts is key to survival. I'm always scouting new opportunities and solutions for better management
âď¸ Process
Design sprint
We collaborate remotely over team cross-department from Product manager, Designer, Tech to gather requirement and align project scope with everyone before crafting stakeholder mapping, user journey, and design iterations
User Flows
We mapped out user flow with business team to see which task important activities we have to provide to users.
Merchant Center Hompage
Sitemap
We create sitemap to listed down page and content that needs to cover all business requirement and user needs.
Login Task
Sign-up task
Wireframing
From sitemap we define low fidelity wireframe to get idea of userâs journey
Iteration
From sitemap we define low fidelity wireframe to get idea of userâs journey
The goal is to explain the main advantages of Lazada, how to use its services, and how to sign up in a straightforward way. We'll also give users easy-to-follow instructions and clear explanations on using these services, including helpful illustrations.
User's Feedback
Lazada merchant center hompage
Onboardingâ¨
- SMS login is more preferable than password
Benefit: â¨
- Communication more about userâs benefits why they have to use
Service: â¨
- Only service type is not attract enough > Add other relevant features ex. instant notification of income, data filtering by DD/MM, Ability to manage different store easily at once
- Focus more about what they can get from Lazada Pay service, rather than explaining the difference between two different termsâ¨
- Conduct A/B testing to validate between real image illustraion vs graphical
How to apply: â¨
- Allow unregistered users to login with their details
- SMS login is more preferable than password
Benefit: â¨
- Communication more about userâs benefits why they have to use
Service: â¨
- Only service type is not attract enough > Add other relevant features ex. instant notification of income, data filtering by DD/MM, Ability to manage different store easily at once
- Focus more about what they can get from Lazada Pay service, rather than explaining the difference between two different termsâ¨
- Conduct A/B testing to validate between real image illustraion vs graphical
How to apply: â¨
- Allow unregistered users to login with their details
Merchant Center Dashboard
Sitemap
We create sitemap to listed down page and content that needs to cover all business requirement and user needs.
Dashboard Task flow
Inactivated user
We need user to activated service before using to get trust and higher security when users do any activities or transations
Userâs Basic Information
This is one of example screen for userâs basic information that require to fill in before they can used platform
Activated Users
After userâs submit all required information we show status and how long it takes to review. Also userâs can now see data dashboard for their outlet transation, payment & deals near by transaction.
QR code generated system (POSM)
One of the main features of MC platform is POSM thatâs allow user to generate QR code in different types and provide delivery service to install on their business branch.
Final Design
Lazada merchant center dashboard
1. Onboarding
- Allow unregistered users to login with their detailsâ¨
- User need to know whatâs different between individual & business account before registrationâ¨
- Use less registered document for individual account typeâ¨
- Collect only unnecessary information for legal purposes only to avoid drop off rate
2. Option for users to skip fill form to used platform then complete later
- Option to skip the fill form informationâ¨
- Option for users who wrongly fill business registeration to go to personal registration
3. Emphasize more about QR code generationâ¨
- Connect between confirmation page to generate QR code flow
4. POSM
- Add more infomation ex. order tracking, Â summary of QR code status, Â purchase history
- Allow unregistered users to login with their detailsâ¨
- User need to know whatâs different between individual & business account before registrationâ¨
- Use less registered document for individual account typeâ¨
- Collect only unnecessary information for legal purposes only to avoid drop off rate
2. Option for users to skip fill form to used platform then complete later
- Option to skip the fill form informationâ¨
- Option for users who wrongly fill business registeration to go to personal registration
3. Emphasize more about QR code generationâ¨
- Connect between confirmation page to generate QR code flow
4. POSM
- Add more infomation ex. order tracking, Â summary of QR code status, Â purchase history
Brand Guideline (ASC Component Library)
đ What I Learn
Lack of communication cause problem
During this project as I recently join for 1 month and still onboarding to Lazada culture we still donât communicate well with business team but after we get onboarded I collaborate more with business team by suggesting more customer insight ex whatâs userâs feedback from research team , listed down piorities to optimize flows.
No âWe assume that ...â
One of the key takeaway from this project, if we do more research to know about customer behavior and needs first we wonât end up get feedback such as âuserâs need option to skip fill formâ, user prefer real image rather than unlively graphicâ, option for user to used or preview platform before registered.
One slip-up is enough to learn and never repeat again.
After I realized that I can deliver higher quality works by doing 1,2,3 so I decide to take action on the next project which is LazadaPay Wallet Homepage and so on.
